A domain related to J-Pop idol phenomenon Love Live! went up for auction and the lead bid is a very sane $615 million

2 hours ago 2

Rommie Analytics

Japanese fans of the mega-franchise Love Live!, which spans anime, manga, live performances, and games, recently spotted that the domain for the official fan club of Aqours expired and is now up at auction. Top bid? 97.14 billion yen, or $615 million dollars to you, sir.

There are various iterations of Love Live!, all of them being either Jpop groups or solo idols, but Aquors is arguably the most wide-ranging and successful, with over a decade's worth of games, several anime seasons, and live performances. The official Aquors fan club was shuttered in June 2025, which probably explains the timing of this, and fans are fuming that Bandai Namco has let the registration lapse in this manner.

After the shutdown last year, the Aqours Club domain—lovelive-aqoursclub.jp—switched from its previous form to display a fairly standard "thank you and goodbye" message to any visitors. As of May 1 2026, however, that's changed to an auction for the domain hosted by Japanese registration service Onamae. The auction ends on May 27, and obviously is being gamed: either it's Love Live fans making a point, which seems the more likely explanation, or trolls ha...

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