An ‘obscene’ advert has just appeared at Bristol Airport and we should all be worried

2 days ago 7

Rommie Analytics

Exterior of Bristol airport illuminated at dusk
The advert went up at the airport last week (Picture: Getty Images)

‘She outworks everyone. And she’ll never ask for a pay rise.’

Those are the words on a new billboard from Narwhal Labs, a tech firm offering up a new kind of ‘AI employee’.

Images of the smiling blonde female chatbot, seemingly prepared to happily hand over her autonomy and fair pay, immediately went viral on LinkedIn, with people calling the message ‘obscene’ and ‘truly horrible’.

Similar Narwhal adverts shared on LinkedIn showcase the same computer-generated colleague who is ‘always on, never sick, and no HR required’.

‘Working 9-5?’ the campaign asks. ‘She works 24/7. And she starts for free.’

The billboard, which went u...

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