Apple Business Manager: Login Process, Features, Pricing, and More

Apple Business Manager is a free web-based portal that helps businesses to manage, or you can say organize, different Apple devices, accounts, apps, and other related services under a single portal. It is the foundation of zero-touch deployment, content distribution, and identity management across iPhone, Mac, Apple TV, Apple Watch, and Apple Vision Pro Fleets.

In March 2026, Apple merged Apple Business Manager, Apple Business Essentials, and Apple Business Connect into a single free platform and named it Apple Business. It’s available in more than 200 countries, and you can find it at business.apple.com. Everything you need to know about Apple Business Manager is covered in this guide. Read on to learn more.

What is an Apple Business Manager?

ABM, or Apple Business Manager, is a website designed for organizations. It acts as the control panel that links devices from the Apple Store. ABM enables automated device enrollment, which was formerly called DEP, volume purchasing of apps (VPP), and creation of managed Apple accounts.

It is not a ...