Assassin's Creed Valhalla director comes back to Ubisoft to be game director for the entire brand

The shakeup at the top of the Assassin's Creed food chain continued today with word that Eric Baptizat, the lead game designer on Assassin's Creed 4: Black Flag and director of Assassin's Creed Valhalla, has returned to the company after several years away to become game director of the Assassin's Creed brand.

"Eric needs no introduction in this universe," Assassin's Creed head of content Jean Guesdon wrote on LinkedIn (via Eurogamer). "16 years at Ubisoft, key contributions to Black Flag, Origins, and Valhalla as Game Director, his passion for gameplay craft and his deep connection to this franchise speak for themselves.

"Seeing someone with his expertise, his rigor, and his collaborative spirit step into this role fills me with confidence and honestly, a lot of excitement, for what's ahead for the brand."

Talking about "brands" rather than "games" always makes me a bit itchy, but Baptizat's

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