Baby boomers are trying to unload their stuff. Does anybody want it?

2 weeks ago 4

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June Cotte, a professor of marketing at the University of Western Ontario’s Ivey Business School, sits on a couch she inherited from her parents at her home in London, Ont. The gen Xer is actively choosing to de-clutter to spare her children what she went through.

Matt Cassells is all too familiar with the Great Transfer of Stuff. A partner at Toronto-based real estate agency Walker Cassells, he has seen “ decades of memories, collections and furniture ” crammed into the homes of Read Entire Article

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