My complaints about the generative AI bubble, and the tech industry in general, can often be reduced to the question 'What are we even doing here?'
Case in point, one of the things Google thinks will save the games industry is the ability to predict when someone is about to stop playing a game so that they can be manipulated, in ways invisible to them, into playing more. To which I have to wonder: What are we even doing here?
The concept was mentioned—not quite in those terms—by Google Cloud gaming exec Jack Buser back at the Game Developers Conference in March. His talk broadly promoted generative AI adoption, hopping across everyday game dev problems AI is being used for: tagging assets, debugging, detecting cheaters. I don't have an especially visceral reaction to those uses for AI, but my stomach churned at the mention of "hyperpersonalization."
AI is great! Here's how we're going to use it against you
AI boosters have been kicking the "hyperpersonalization" term around for a few years now. Microsoft said in Read Entire Article
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