Brits find financial knowhow more attractive than good looks, new survey reveals

Joe Swash is showing the nation how to ‘Be More Flexy’ (Picture: EDF)

When it comes to lasting love, beauty really is only skin deep. The way to someone’s heart may actually be their electricity bill. 

New research has revealed that Brits find financial knowhow more attractive than good looks, while a partner regularly wasting money gives them the ‘ick’.  

More than two-thirds (67%) said knowing how to save on household bills is one of the top qualities they look for in a partner – edging ahead of physical attraction (65%), according to the Flextras survey by EDF. 

Being on top of the mental load can also boost someone’s appeal, with 50% becoming more attracted to their other half if they take care ...