Crackel Barrel’s CEO Steps Down After Disasterous ‘Woke’ Rebrand Sparked Uproar

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In August 2025, Cracker Barrel’s CEO, Julie Felss Masino, sparked outrage by changing the restaurant chain’s iconic logo.

The company, as part of an attempted $700 million rebrand, announced it was replacing its 47-year-old logo, which featured the restaurant’s name next to a man sitting in a chair and leaning on a barrel.

The new, woke rebrand removed the man and the barrel, leaving just the name. She also pushed for changing the eclectic interior, opting for something cold and sterile, and then claimed the public just loved the new logo and look.

Her dec...