Dessert trend that ‘quietly died’ in 2010s is back and it’s taking over London

1 hour ago 2

Rommie Analytics

A man's hand holding a cup of frozen yogurt while putting topping on it.
The fro-yo trend died off a decade ago, but now it’s back (Picture: Getty Images)

When was the last time you had a SNOG?

The frozen yoghurt brand dominated London’s dessert scene in the late 2000s and early 2010s, with 10 stores across the capital at its peak. 

And while the brand (and its hot pink bus) is still go...

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