They say there’s no such thing as bad publicity – and the team behind Digger clearly agrees.
Before most of us even had the chance to watch it, the critical reaction to Tom Cruise’s new disaster movie has been completely polarised, with some praising its audacity and ambition, while others have called the film “unfunny”, “pointless” and “empty”.
Days before its release, a new marketing campaign for Digger has now been released, highlighting its reputation for being brutally divisive.
The latest marketing campaign for Tom Cruise’s satire highlighted the brutally divided reviews, using both positive and negative pull quotes.
Released by production company Warner Bros. on Tuesday evening, the new ad featu...


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