Don't be fooled by the government's marketing of its 'mega' productivity deduction

2 weeks ago 9

Rommie Analytics

Governments reach for words like mega because ordinary tax policy sounds more impressive with better packaging.

Walk down any grocery aisle and you’ll find a paper towel roll labelled “Mega” sitting next to a regular one: same width, often similar sheet count, just marketed as though it were categorically different. That’s a communications and marketing strategy, not a better product, and it works because most shoppers grab and go rather than checking the fine print.

Similarly, the Department of Finance on Sept. 15 released a Read Entire Article