Electronic Arts' president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about "a real rise in creativity" by removing tedious grunt work and enabling faster development processes overall.
Miele expressed her thoughts on the matter earlier this month during a Game Business Live showcase at Summer Game Fest, where she was asked if the growing use of AI tools will result in shorter development cycles overall.
"Perhaps in some parts they will," Miele said. "I really believe in what I've seen, that I'm pretty excited about. I've always wanted to help our studio developers remove friction and I've always kind of wanted to be a hero to them and help them create career-defining experiences.
"And I think that AI, what I've seen, how AI has enabled removing friction from our pipelines and our tools and our workflows, has been pretty exciting. It's removed som...
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