The smartphone has become Britain’s newest kitchen essential with 72% of Brits using it for recipes and cooking inspiration, according to new research.
More than half (58%) use their mobiles while cooking or baking while 33% say it’s their go-to source for recipe ideas.
Gen Z are leading the charge, with smartphones already central to how they discover and consume content, according to research from The Great British Bake-Off sponsor Lebara Mobile. Around 83% now turn to their phones to find new recipes.
Meanwhile social media is replacing traditional recipe books with 29% of Brits using p...


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