End of the recipe book? Most Brits now use phones for cooking inspiration instead 

1 hour ago 3

Rommie Analytics

New research has found most of us now use our mobiles for cooking inspiration and advice

The smartphone has become Britain’s newest kitchen essential with 72% of Brits using it for recipes and cooking inspiration, according to new research.

More than half (58%) use their mobiles while cooking or baking while 33% say it’s their go-to source for recipe ideas.

Gen Z are leading the charge, with smartphones already central to how they discover and consume content, according to research from The Great British Bake-Off sponsor Lebara Mobile. Around 83% now turn to their phones to find new recipes.

Meanwhile social media is replacing traditional recipe books with 29% of Brits using p...

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