Golf is having a moment.
Thanks to TV shows such as Stick, starring Owen Wilson, Premier League footballers making it their go-to hobby, and YouTube and TikTok influencers like Rick Shiels and Gabby Golf Girl changing the perception of the sport, golf has reached a new generation of players.
And these guys aren’t playing by the old stuffy rules.
According to figures from England Golf, more than 5.5 million people in the UK now play some form of the sport, with a significant increase in under-35s playing since 2020.
This cultural change has left clubs scrambling to adapt and appeal to a millennial and Gen ...


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