Hideo Kojima finally gets to go to space—but only in an AI-generated ad for Prada

3 days ago 3

Rommie Analytics

While some creatives are in staunch opposition to AI slop, Hideo Kojima isn't one of them. Instead, he's made a cheesy AI-generated short film with his director bestie, Danish filmmaker Nicolas Winding Refn—all to advertise Prada's "itinerant" private club, Prada Mode, and its invite-only New York event.

What a wonderfully bleak age we live in!

A teaser of the six-minute film was posted yesterday, showing the pair of buds crash landing on an alien planet before they eventually head to New York's Chelsea Hotel, where Prada Mode's event will be taking place.

✨See You in New York✨@Prada With@Kojima_Hideo @kuhlandhan @camsugarmusic pic.twitter.com/HrClMNocqBMay 26, 2026

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