Holly Willoughby’s new show is all kinds of cringe – but it exposes a darker problem

The show is designed to make viewers feel like they are at home with the TV star (Picture: Holly Willoughby Together)

It only took three seconds for Holly Willoughby to drop her first F-bomb on her new YouTube show. I cringed so hard I felt like I was going to shrivel up into a tiny prune.

I could see that Holly was trying to take an edgier approach to her TV comeback, complete with (bleeped) swearing that she wouldn’t be able to get away with on pre-watershed TV, and a dash of sexual innuendo to rein her dedicated This Morning fanbase back in...