How would dynamic pricing in UK supermarkets work?

Stores are already tracking your behaviour when you go shopping (Picture: Getty/Metro)

For many people in the UK, the phrase ‘dynamic pricing’ will immediately conjure memories of the fiasco over ticket prices for last year’s Oasis comeback tour.

Under the system, the cost of a product is dictated by demand – and in August 2024, the demand for the return of the Gallagher brothers was enough to send prices soaring, prompting a furious backlash.

But a new report from the Bank of England reveals the wider public may soon be at the mercy of dynamic pricing every time they go to the shops.

A survey from the Read Entire Article