Scrolling through Facebook recently, I came across a photo that made me see red.
The image, posted by an acquaintance, showed their kitchen table, covered with around twenty immaculately wrapped presents for their daughter.
Behind the presents there was a huge balloon arch and light box that read ‘Birthday ready!’
But there was one thing missing from the photo – the birthday girl.
In fact, there were no people in the image at all.
That’s when I realised the point of the whole thing was simply an excuse to show off how many gifts the parents bought their child that year.
I was shocked that we had normalised this kind of blatan...


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