Walking home from school recently, my six-year-old son, Felix, started begging for a Magnum ice cream.
He was looking longingly in the shop window, practically drooling, but as he’d already had his after-school snack of a cereal bar and fruit, my mind was already made up.
‘No,’ I said firmly. And that was that.
Many parents might fear that such a steely response could result in a meltdown, complete with crying, flailing and stamping of feet. And while that would have been true a few years ago, nowadays my son knows the drill.
When I tell him ‘no’, I don’t hear another pipsqueak from him because, no matter what anyone says, saying no to your...


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