‘I’ve lived off yellow sticker deals for five years – it shouldn’t be this way’

Yellow sticker foods give Jo a way to stay eating healthily (Picture: The Food Foundation)

The cost of living crisis can be felt in every aspect of life – from the soaring price of concert tickets to prices at the till of your local supermarket.

But one woman has found a clever way to keep her food budget low.

‘I have a £40 weekly budget for my food. I go to various supermarkets along my high street and I look for those yellow stickers – they’re a lifeline,’Jo McLoughlin tells Met...