Jude Bellingham Takes The Lead In Calvin Klein's Steamy New Underwear Campaign

3 days ago 4

Rommie Analytics

England star Jude Bellingham has been unveiled as the star of Calvin Klein’s latest underwear campaign.

Last week, the fashion brand began teasing a steamy new ad campaign dubbed simply “the next icon” starring a mystery star who fans quickly sussed out was the record-breaking midfielder.

the next icon.
coming soon. pic.twitter.com/3cLy81XkYR

— calvinklein (@CalvinKlein) October 27, 2026

On Monday, Calvin Klein finally confirmed that Jude was their new celebrity spokesperson, following in the footsteps of recent stars like Grammy-winning musicians Bad Bunny and

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