- KuCoin launches Crypto Cup with up to 1.4 million USDT rewards.
- The campaign spans trading, payments, earning, and mining products.
- Event follows PROOF campaign’s 1.8 billion USDT trading success.
KuCoin has launched a new global football-themed cryptocurrency campaign, offering users the chance to compete for a reward pool of up to 1.4 million USDT across its ecosystem.
The campaign, called KuCoin Crypto Cup, runs from June 11 to July 20, 2026, and is designed to connect multiple areas of the platform, including trading, payments, asset management, and mining rewards.
The initiative comes as cryptocurrency platforms increasingly seek to expand digital asset use cases beyond trading and into broader financial and everyday applications.
According to KuCoin, the campaign is inspired by the energy and competition of the global football season and aims to provide users with multiple participation paths across different products and services.
Building on the momentum of PROOF
KuCoin Crypto Cup follows the company’s recent PROOF campaign, which generat...

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