M&S introduces ‘no-touch’ rule across all stores

M&S has decided to roll out this new policy across all its stores (Picture: Getty Images)

Whether you’re 16 or 65, having your bra fitted can be an uncomfortable experience.

Standing awkwardly – sometimes naked from the waist up – while a cold tape measure gets wrapped around you, isn’t anyone’s idea of fun.

But if you buy your bras from M&S, that’s all about to change.

Following a successful trial at 23 stores, M&S has announced that it will be scrapping the use of tape measures for bra fittings and adopting a ‘no-touch’ policy.

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