Wall Street's Biggest Wealth Manager Just Entered the Crypto Arena - and It's Coming for Coinbase's Lunch
Morgan Stanley has officially launched cryptocurrency trading on E*Trade, and it wasted no time making a statement: 50 basis points per transaction, undercutting Coinbase, Robinhood, and Charles Schwab in one move. The rollout started May 6 with a limited pilot group, but all 8.6 million E*Trade clients are expected to gain access later in 2026.
The launch covers Bitcoin, Ether, and Solana - the three assets that institutional players have been circling for the past two years. Users will see their crypto holdings alongside traditional stocks and bonds in a single dashboard, which is a bigger deal than it sounds. Zerohash handles liquidity, custody, and transaction settlement behind the scenes.
This Isn't Just About Trading Fees
Morgan Stanley's Head of Wealth Management, Jed Pick, described the initiative as an effort to "disi...
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