Move over Labubu, there’s a new bag charm people can’t get enough of

This furry little friend has taken social media by storm (Picture: Mirumi)

If 2025 was the year of the Labubu, 2026 might just belong to Mirumi.

Just like a Labubu, a Mirumi is a small, sweet and fluffy bag charm — only, it’s a little more lifelike.

Mirumis are robotic, and sensitive to sound and touch.

Firstly landing on the scene over a year ago, they’re marketed as a ‘robot that steals a glance — and your heart’.

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