New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

3 hours ago 3

Rommie Analytics

Fans of Deus Ex, Dishonored and Gloomwood like to roll the words 'immersive sim' around their mouths as often as possible, savouring the fond associations with first-person drawer-rifling and guilt-ridden murder.

Yet there's something like consensus emerging among the makers of these games: it's really hard to sell an immersive sim while calling it by its name. "Is it a good marketing term? No," says New Blood Interactive CEO Dave Oshry. "It sucks. It's awful."

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