Nintendo secretly opened a dedicated London store and didn’t tell anyone

That’s okay, we didn’t need to pay for hot water this month (LinkedIn)

A TikTok video by a fan has done more to promote the new London store than Nintendo itself has.

Last October, Nintendo opened one of its Nintendo Stores in London, which was the first of its kind in Europe, after being exclusively an American and Japanese thing.

Despite its small size, it was jam-packed with fun merchandise for fans to indulge in, but Nintendo only ever planned for it to stay open for less than a month, with its doors shutting on ...