OMR Festival 2026: AI Takes Center Stage in Hamburg
The OMR Festival keeps getting bigger. This year's edition wrapped up on May 6 in Hamburg, drawing more than 70,000 visitors to the festival grounds, with roughly 85,000 people making their way to Hamburg in total as part of the broader event. Over 1,000 exhibitors and partners and more than 800 speakers took part, spanning tech, politics, marketing, finance, and culture.
What made 2026 stand out? More than 20% of attendees came from outside the DACH region — the most international crowd in the festival's 15-year history. The vibe on the floor matched the numbers: packed halls, live music, brand activations from the likes of Porsche, Google, Meta, and Amazon, and conversations that felt genuinely urgent.
AI Isn't the Future Anymore — It's Now
If there was one theme that ran through every stage, every panel, and every side conversation, it was AI. But not in the breathless, hype-cycle way of years past — where the year before was still an exploratory experiment, 2026 saw AI treated as a strategic necessity.
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