People are willing to pay more for food with ‘FDA healthy’ label

“Healthy” food labels increased consumer selections of healthier snacks and consumers were willing to pay a premium for such labeled products, according to new research.

In 2024, the FDA updated the definition of the term “healthy” as it relates to how manufacturers can use the word on food packages. The new definition replaced one from 1992 and is consistent with current nutrition science and federal dietary guidance.

Also for the first...