Rimmel's Beloved Foundation Has Just Been Improved To Match Every Undertone, And It's On Sale Now

The 2010s might have been a time for in your face, full-beat glam, but in 2026, we’re all about no-makeup makeup. 

But as anyone who’s rocked a ‘barely there’ makeup look will know, it takes a lot of effort to look so effortless.

If you’re not one of those lucky people who’s blessed with perfect skin, you’ll know the struggle of finding a good base that doesn’t make you look like you’ve walked straight out of a noughties commercial (cakey) or come back from an extremely sunny holiday (not matched to your skin). 

Even though we live in an era of endless beauty choices, it can still be tricky to find a foundation that perfectly matches your skin. I don’t know about anyone else, but so often I’ve found one that I think perfectly matches my skin tone, only for me to get home and discover that something is just not quite right.

On a ...