Ripple Puts XRP on Louisville’s Basketball Court

XRP branding will join Denny Crum Court

Louisville Athletics said the partnership will begin this season. The XRP logo will appear on Denny Crum Court during every men’s and women’s basketball home game.

$XRP 🤝 @GoCards

Denny Crum Court. Men’s and Women’s Basketball. Every home game. 🏀 https://t.co/PTUd4A7UJq

— Ripple (@Ripple) September 15, 2026

The announcement describes the logo as a permanent court fixture under the agreement. It will not replace the existing tribute to former coach Denny Crum, whose insignia will remain inside the three-point arc.

Elsewhere in the KFC Yum! Center, XRP will appear on television-visible courtside signs and additional in-venue promotions. The agreement also covers Louisville Athletics’ digital and social channels and radio broadcasts for the men’s and women’s basketball teams.

Neither Ripple nor Louisville disclosed the partnership’s financial value or its exact...