Saber CCO says the studio isn't changing up its comms strategy after recent controversies: 'There's always some dust up'

In a recent interview with PC Gamer's Joshua Wolens at this year's Gamescom, Saber Interactive CCO Tim Willits admitted the studio's leadership had a reputation for saying precisely what it means—"sometimes we 'say what we mean' too much," he laughed. But when asked if recent controversies would change the studio's comms approach, he said "no."

"I've been in the industry for so long, and there's always some dust up," Willits explained. "People got mad at Saber because we put World War Z on Epic, and people were like, 'oh, Saber's destroying the industry.' Now 30 million people have played World War Z. And the games will speak for themselves, even in our experiment with Rideshare [Stimulator]."

If you haven't been keeping up with the latest drama Saber Interactive has courted, here's the skinny: former Saber Interactive writer Stella Sacco claimed she was fired and replaced with AI during the development of Rideshare Stimulator.

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