Almost exactly two years ago, EA CEO Andrew Wilson was asked in an earnings call about sticking ads in games. His response was, obviously, a yes: "We have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."
As inevitable as the passage of time, it's come to fruition. The publishing giant behind all of your favourite games from a decade ago has announced EA Advertising—a new platform that offers brands in-game advertisements. Or, as EA puts it, "in-game integrations, creative partnerships, and scalable advertising capabilities".
Across all platforms, EA's games reach more than 120 million pl...
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