Sega says it makes more money from people who don’t play their games

With how expensive the hobby is nowadays, more people can only engage with video games through adaptations and livestreams (Sega)

Franchises like Yakuza can generate more ‘engagement’ from people who only watch gameplay videos and streams, and Sega is completely fine with that.

When most people are comfortable playing the same small curation of video games that have been out for years, rather than buying new ones, you have to wonder if the hobby’s audience has hit a ceiling.

It’s why publishers are going to great lengths to try and attract new customers, which is...