Simple Modern x Sonic the Hedgehog Partnership Revealed

Timed to the Sonic the Hedgehog franchise’s 35th anniversary celebration (Happy Birthday Sonic!), Simple Modern has announced a new partnership with SEGA for the launch of a new Sonic-themed product line.

As part of Simple Modern’s new Sonic the Hedgehog collection, a variety of co-branded products for preschool and elementary-aged kids will be available.

Items include backpacks, lunch boxes, and drinkware that features a number of colorful Sonic-inspired designs. 

Note that this Simple Modern Sonic collection will be available ahead of the back-to-school season this summer.

Garrett Mueller, Licensing Manager at Simple Modern, said the following:

“We’re excited to partner with Sonic the Hedgehog for the first time and bring these products to families heading into back-to-school season.

Sonic is a franchise that has remain...