Bringing together two iconic symbols of movement and perseverance, the International Olympic Committee (IOC) and SEGA have unveiled their Sonic x Olympic co-branded merchandise collection.
Launched in honor of Olympic Day and Sonic the Hedgehog’s 35th anniversary today (June 23), the Sonic x Olympic Collection serves as their first co-branded merchandise collection.
Items include a specially crafted graphic that unites the Olympic rings and Sonic the Hedgehog and friends alongside with Let’s Move – the IOC’s global sports participation initiative and the theme of Olympic Day.
Five unique and colorful T-shirt and hoodie designs are part of this Sonic x Olympic Collection. Items feature Sonic the Hedgehog, Tails, Knuckles, Amy, and Shadow trying out Olympic sports like basketball, skateboarding, weightlifting, tennis, and football.


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