Sony Interactive Entertainment president and CEO Hideaki Nishino used Sony's latest quarterly financial report to share some thoughts on the role that AI will play in the future of game development, and if you're thinking that he might temper his enthusiasm in the face of consumer discontent, all I can say is—guess again.
Nishino is an unabashed booster of AI, calling it a "powerful tool" during Sony's corporate strategy presentation that will enable "gaming experiences like never before—more immersion, more adventures, and fresh ways to enjoy [your] favorite characters."
Naturally, the embrace of AI will also mean a "more efficient production environment" for game makers, but not in a way that would result in job losses, Nishino claims. In fact, Nishino says, "AI is lowering barriers to creation, accelerating development cycles, and enabling more creators to enter the market," which will result in a greater number and variety of games available to players.
"Within our studios, game developers are automating repetitive workflows, improving software engineering produc...
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