Sony is spending £47,000,000 to create new mascot characters for PS5 and beyond

Astro Bot has some great games but he’s a fairly mediocre mascot (Sony)

With mascot characters barely being a thing any more on PlayStation, Sony is apparently looking to make new ones, for use across all its businesses.

The concept of the mascot character, for platformers and other games, used be massive. It was at its peak during the 1990s, starting with Mario and Sonic and moving on to newer IP like Lara Croft and Crash Bandicoot, but it didn’t last long beyond that.

By the time the PlayStation 2 era was over, Sony and Xbox had largely given up on the concept, e...