Last week, developer ShiftUp released a video marketing its upcoming sequel Stellar Blade: Blood Rain. A so-called "music video" which was riddled with generative AI, from Evie's harrowing grin to a very rubbish song with cringeworthy robotic vocals.
The video has garnered a whole bunch of backlash—from myself included—as people wondered why on earth a company raking in good gacha money (its other game, Nikke: Goddess of Victory, is a consistent high ranker on gacha revenue charts) felt the need to put out something so utterly devoid of soul. Or really, that didn't have anything to do with Stellar Blade: Blood Rain in the first place.
Well, ShiftUp CEO Hyung Tae Kim has now come out to tell us that we're just misunderstanding, guys!
"EVIE, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work," a tweet from him read. "The AI is not creating her from scratch. It is rendering and presenting the character based on the data, design,...
English (US)