Study reveals how one scent could encourage Brits back to the UK high street

1 month ago 9

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Shoppers pass a branch of the high street retailer Marks & Spencer on September 28, 2024 in Bath, England. Founded in 1884, Marks and Spencer Group plc or M&S, is a major British multinational retailer that specialises in selling clothing, beauty, home products and food products. Often seen as quintessentially British and the lynchpin of the British high street with its location normally based at the centre of a retailing district. As retailing habits have changed M&S has recently announced a number of store closures as part of restructuring of the business. (Photo by Matt Cardy/Getty Images)

The scent of vanilla, warm amber lighting and a carefully chosen playlist could be what saves the UK high street amidst constant closures.

Over the last several years, the UK high street has faced an onslaught...

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