The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on future releases

2 hours ago 2

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"Well, I guess we won the console war," PC Gamer's Evan Lahti declared back in 2020. It was a time of clear skies and hope: Microsoft had embraced Steam, Sony was bringing first-party games to PC, and we were all waving flags and pounding vodka shots atop silent tanks in Red Square. Metaphorically, anyway.



But now it looks like the fight is back on. Sony is backing away from its strategy of releasing PlayStation exclusives on PC, and now Microsoft CEO Asha Sharma has hinted that Xbox is reconsidering its own approach to exclusives.



"We're the number two publisher in the world and in order to be a great publisher, you must have your games reach large audiences to play," Asha said during a recent Bloomberg interview. "At the same time, we're increasingly becoming a platform. In order to be a platform, you must have exclusive content and services. And so, we're looking at that very closely. I thi...

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