The lost art of video game announcements – or come back E3, all is forgiven

Do you remember when game announcements used to be exciting? (Metro)

As the summer showcase season fast approaches why is it that video game publishers seem intent on making unveilings so underwhelming?

The adage that the grass is always greener on the other side of the fence explains a worrying amount of human behaviour. When it comes to online fandom it often manifests in the fact that no one is ever happy with what is currently available and is always more interested in what will come out in the future. No matter how many amazing games are released it’s always the unknown that appears more enticing.

This is such a consistent phenomenon that it’s strange that publisher’s attempts to take advantage of it have been so muddled. The old school approach to drumming up in interest in a new game would generally involve a ...