Toblerone sues independent vegan chocolate brand for ‘copying’ bar’s iconic shape

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 In this photo illustration, a Toblerone chocolate bar is displayed on March 07, 2023 in San Anselmo, California. Toblerone will drop the image of the Matterhorn Mountain from their packaging over rules in the ???Swissness??? legislation of 2017 that requires businesses to show how their products are sufficiently ???Swiss??? in order to use national symbols of Switzerland. (Photo Illustration by Justin Sullivan/Getty Images)
Toblerone has accused another brand of copying the iconic bar’s shape (Picture: Justin Sullivan/Getty Images)

A UK chocolate brand is battling it out with Toblerone after being accused of copying the iconic bar’s shape.

The segments of a Toblerone bar are, of course, distinctively triangular, thought to represent the Matterhorn mountain in the Swiss Alps.

But now, a small vegan Sussex-based bra...

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