TV ads don’t work nearly as well as believed

Traditional TV ads are far less effective than believed, according to real-time viewership data.

Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are putting $139 billion into linear ads this year, compared to just $33 billion for ads on streaming/connected TV.

“We show TV ads are only about half as effective as we thought.”

With no way to track individual behavior am...