Alessandra Ferreri is the Head of Content for Wattpad, a global webnovel platform. Below, she discusses what is trending in LGBTQ+ content on Wattpad. (Wattpad Pride Month graphic by Vivian Rosas, used with permission from Wattpad.)
At Wattpad, we operate at the intersection of raw ideation and audience validation. Because our creators are able to write without the constraints of traditional mass-market expectations, the result is that LGBTQ+ romance and storytelling isn’t a fleeting trend on our platform—it’s an evergreen powerhouse that consistently drives a lot of engagement.
BoyxBoy (BxB) content remains our most dominant queer segment, outpacing Woman-Loving-Woman (WLW) stories in volume by nearly six to one.
- High-engagement tags like #BxB and #BoysLove consistently capture millions of hours of reading time, leveraging core romance staples like
- High-engagement tags like #BxB and #BoysLove consistently capture millions of hours of reading time, leveraging core romance staples like
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