Xbox senior business strategy manager Brandon Stirrup is tired of pussyfooting around about AI: In a thread on X his week, he said that he wants the world to know that Xbox uses it, that he thinks everyone should be using it, and that he believes so strongly in the cause that he's willing to "take the hit" for saying so.
He has since deleted his X account. A source at Xbox tells PC Gamer that Stirrup opted to deactivate the account because of the volume of replies he was receiving.
Stirrup kicked off his thread on October 18 with a simple message saying he'd "vibe coded a bad but improvable game" over two days, although he only "actively" worked on it for about three hours. "I’m telling you I tried it and it’s true…anyone can build a game."
After saying that developers and studios who aren't incorporating AI into their strategies are "planning for a fake future," Stirrup went all in.
"Look if I'm fired tomorrow it will be because I told you the truth that nobody wants you to know. You can make a game with a simple prompt and yes you can make custom, tailored games. Everything you want in a game is right there for the taking, for better or worse," he wrote.
"I'm h...
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