Xbox to double down on its ‘strongest franchises’ as boss sets crazy new goals

This turnaround needs a kick up the Booty (Microsoft)

Xbox CEO Asha Sharma plans to reverse the brand’s fortunes by the middle of 2027, by focusing on major IP and the ‘biggest new ideas’.

Since Asha Sharma took over as Xbox CEO, the brand has undergone a number of changes in an attempt to pull it back from the brink. 

We’ve seen admissions of past errors, a massive ‘reset’ which saw thousands of employees laid off, and a return to console exclusives with Read Entire Article