TSMC employees can now buy company-branded shoes modelled by CEO C.C. Wei, or a chip-themed rice cooker with a 'wafer-shaped steaming plate'

13 hours ago 2

Rommie Analytics

It's not often that hardware news interacts with fashion, but I'm happy to oblige. According to the China Times News Network, TSMC employees can now pick up one of six "self-funded gifts" [via machine translation] from their company—including a pair of TSMC-branded shoes modelled by CEO C.C. Wei at last year's company sports meet.

TSMC employees can now buy the iconic TSMC-logo shoes worn by Chairman C.C. Wei last November for NT$2,200 (US$70), media report, adding it is 1 of 6 options workers can choose (same price), including an exclusive TSMC-logo rice cooker, Eminent carry-on suitcases, ASO sneakers,… pic.twitter.com/gg0UMTId34May 19, 2026

Yep, those are some snazzy kicks. The shoes (along with the rest of the items) are said to be priced at NT$2,200, which equates to around $70. If you're a TSMC employee with an already-overflowing wardrobe, other options include an excellent-sounding "TSMC co-branded Tatung rice cooker."

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