'Safeguarding Nightmare’: Toy Maker Alters 'Butt Face' Toy After Outrage From Parents

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Goliath’s Butt Face toy, ‘Chester Cheeks’Goliath’s Butt Face toy, ‘Chester Cheeks’

A leading toy maker has promised to make changes to a controversial butt-shaped toy, which encourages children to squeeze, jiggle and spread the toy’s cheeks to elicit fart sounds. 

Goliath, which created the ‘Butt Face’ toy – available to buy at Smyths, The Entertainer, Amazon and Asda – said it has listened to feedback from families and professionals who aired safeguarding concerns over the product.

Earlier this week, Dr Niamh Lynch, a paediatrician based in Cork and author of Read Entire Article